The tradeshow pitch; 30 second training guide

The tradeshow pitch; 30 second training guide

Best practices for your 30 second elevator pitch:

Think in terms of 3 bullet points

  1. What is the problem in the market (why does your product/service exist)?
  2. How do you solve that problem?
  3. Why is your organization unique?

If you focus on these 3 things, you will have a concise pitch delivery. Other aspects of getting your pitch down across your entire organization:

* Recording the pitch
* Components of a good pitch
* Developing a good pitch
* Testing your pitch
* Customizing your pitch
* When to give the pitch
* Common pitch mistakes
* Capturing the pitch
* Measuring the pitch for individuals
* Measuring the pitch for groups
* Coaching the pitch

Segmenting Titles to Power Account Based Marketing (ABM)

Segmenting Titles to Power Account Based Marketing (ABM)

The days of succeeding with email campaigns while sending a generic message are done.  No one disagrees with this point.  Everyone sees response rates dropping.  The answer?  On this point, people in the know also agree:  The answer is segmenting your audience and sending a targeted message.  The debate approaches when discussing how to accomplish segmentation.