The days of succeeding with email campaigns while sending a generic message are done. No one disagrees with this point. Everyone sees response rates dropping. The answer? On this point, people in the know also agree: The answer is segmenting your audience and...
Love and the Clean CRM
Do you remember your first time? I do. How could I forget? I was in love. The anticipation of being alone, just the two of us, was something I had been thinking about for weeks. When we all met our new team member, it was like every sales rep in the company...
The Clean CRM and the Intervention vs. Automation Decision
What and when to automate and when to intervene is one of the most far reaching decisions you will make on the journey to a clean CRM. In fact, this automation vs. intervention decision quandary will impact all processes in your business. Instead of an in-depth...
CRM Dedupe, Normalization and Underwear
Deduplicating your Salesforce database without Normalizing first is like putting underwear over your pants. It's the wrong order.
CRM: The Third Implementation
There is the common, but false belief that a successful CRM implementation is complete once users are up and running and the technology replaces the manual tasks of tracking prospect/customer information. That is certainly a milestone, but not the end of the CRM...
Grandfathering bandwidth and the flexible appliance
There is a new commodity in the high tech world. Unlimited bandwidth. Ask any of the iPad user that got one in the early days. Unlimited bandwidth is no longer available on the iPad. I am one of the lucky users. With a combination of my travel schedule, high...
The Dirty Data Quiz – How Healthy is your CRM?
Where does your company is rank for the variables that impact duplicate data? Take a moment to take the quiz below. How to score the quiz: Each question has a maximum. Give yourself a score on the continuum from zero to max points. Good luck & be honest! The...
Introducing my new blog site: CRMdeduplication.com
What's up with Donato? CRM Deduplication sounds really booooring? Well, not to me. CRM Dedupe is a huge problem in the world of sales, marketing and recruiting. This is a subject that I have spent considerable time and deep thought over the last few years. After...
What is a CRM Data Plan?
Every company has a unique set of requirements for treating data. A pure telesale operation that never uses postal mail may want to take an abbreviated approach to data entry. Example: Container Co However, a mail order house may want a take a formal approach to...
CRM’s are not built to keep your data clean
Why can't my CRM vendor keep my data clean? Nearly every CRM company and internal corporate IT department has taken a stab at solving the problem of keeping your data clean. You may have heard of it referred to as CRM Deduping, CRM Dedupe, CRM Deduplication as well as...