Is your CRM Normal?

by | Jul 12, 2010 | CRM, Data Quality

When it comes to your CRM, being “Normal” is a fabulously good thing.  Most  CRM contain over 30% of duplicate data. Not only is that ugly, but  it causes problems for your sales team and costs your company revenue.

Driving value from the single customer view – Good Article on Strategies to Avoid dupes in the first place