Trade shows. You have 10 seconds maximum to engage and get the interest of a passer by. Time is critical. Time is everything.
Eliminating filler words such as “Um”, “Ah”, “Er” and “You know” is paramount. It kills your presentation and will cost you the sale.
So you’ve been is sales for years and you think it’s ok?
I’ve got news for you: When I hear constant “Um, ah, er, eh, you know” in conversation you are stamped as irrelevant. You are an amatuer. You’ve had some great sales months, but you are not a great sale rep. Language and the articulation thereof is the engine that drives sales. If your communication ability sucks time from my life, I just don’t have time for you. I am not alone.
I am being honest with you, right now. You may be right out of college or have a few sales years under your belt. Maybe you just never made the effort to improve. You may think it is ok; your friends may talk this way and reinforce this habit.
If you are thinking this way, you are wrong. You will never be great in sales without mastering communication.
The first step to fixing the language filler problem is realizing you have one. If you have the desire, this video will help. Good luck.