One Pen : One Year
Dreamforce is on my mind. The RingLead team is cooking up some interesting (and fun) initiatives for the biggest tech show in the universe. What will Marc Benioff launch this year? Every year the industry leadership of Salesforce has stood out. I’m excited to be going.
What’s with the pen? First, it is a compact Fisher Space Pen. It is awesome and I have not used another single pen for an entire year. It was a personal challenge to myself. I keep it on my keychain and always have it with me. It writes upside down and does not stop working like 98% of the pens you typically get from tradeshows.
I just walked around my entire office asking for a bunch of pens (to take a picture) and no one had any from tradeshows. The sales reps had collected a bunch of them; I knew this. When asked, it was simple: “I threw them out Donato. They stopped working”.
Tradeshows, Dreamforce and advice to vendors:
Dont’ give away crappy cheap, pens
When I get back with a low quality pen that does not work. Guess what? I associate that with YOUR company. I have never had a pen from a trade show last. Really ask yourself… have you?
We are teaching our children to recycle and not to waste, to have a better world. I paid around $20 for my space pen and I regularly give them as gifts. After a year it is more cost effective, process efficient and cutter free way of using a writing instrument. Think long term, think quality. My appeal:
It’s doesn’t have to be a space pen, but here is a picture of mine.